CUIDEMOS ESO QUE NOS HACE ESPECIALES /
Cervezas Alhambra
Cervezas Alhambra
Alhambra had the challenge of launching a local campaign in its hometown, Granada. And in a city with so much history, we discovered that a great deal of it happens in its bars, between tapas, a guitar, someone joining in with the clapping, and an Alhambra Especial.
We decided it was time to take care of everything that makes Granada Especial, so we wrote the city a love letter featuring all the bars that are part of its history.
The city’s most iconic bars joined the campaign, whether they were Alhambra customers or not, because they too are part of its story. Continuing this celebration of Granada pride, artists such as Violeta Hódar, Saiko and Kiki Morente joined in too.
/ AGENCY
/ KITCHEN
/ PRODUCTION COMPANY /Instante
/ OOH /
/ AWARDS /El Sol Festival 2026 - Gold