EQUALS /
BMW  

 
 
Equals is a content series within BMW’s sponsorship of Carlos Alcaraz, built around a simple idea: there’s something the brand and the athlete have in common that has taken them both to the top.

That’s how we created a year’s worth of sponsorship content from just one day of filming.





/ AGENCY / Tangoº
/ YEAR /2024 
Branded  Content











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