THE UNWRITTEN RULES /
MAPFRE x CONMEBOL Libertadores
MAPFRE x CONMEBOL Libertadores
For the first time, we brought together the unwritten rules of football fans, the ones that drive supporters, keep their spirit alive, and are passed down from parent to child, and from fan to fan. Rules that matter
just as much as any other in football.
We interviewed supporters from all 32 teams competing in the CONMEBOL Libertadores
and brought them together for the first time.
just as much as any other in football.
We interviewed supporters from all 32 teams competing in the CONMEBOL Libertadores
and brought them together for the first time.
/ AGENCY
/Tangoº
Branded content
We managed to make it all the way to the final of the cup, but above all, we managed to reach all those fans
and give them the first-ever commemorative book.