Prints in Danger of Extinction /
Global Nature Foundation
Global Nature Foundation
45% of the world’s flowers are at risk of extinction.
Climate change, deforestation and the exploitation of natural resources are to blame.
To raise awareness of the issue, and inspired by the launch of the spring/summer fashion collections,
we created a collection of floral prints — but not just any flowers. These were flowers at risk of extinction.
Prints in Danger of Extinction is a collaborative project with six female illustrators.
A collection of six floral prints brought to life as scarves.
Climate change, deforestation and the exploitation of natural resources are to blame.
To raise awareness of the issue, and inspired by the launch of the spring/summer fashion collections,
we created a collection of floral prints — but not just any flowers. These were flowers at risk of extinction.
Prints in Danger of Extinction is a collaborative project with six female illustrators.
A collection of six floral prints brought to life as scarves.
/ AGENCY
/Own project
/ ILLUSTRATORS /Elena Gil, Loreto Manzanera, Marta Taboada,
Sara Díez, Cristina Pestaña and Elisa Pinto.
/ PRESS /
“Your floral-print scarf turns you into a biodiversity activist”
/ OOH /