THE ELECTRIC STATE /
Netflix
Netflix
The international premiere of The Electric State, Netflix’s latest film about robots with a 90s aesthetic, was set to take place in Madrid. To communicate its launch, we brought back Spain’s most coveted robot of the 90s: Robot Emilio.
We first launched a search for Robot Emilios that had survived the test of time, inviting them and their owners to be part of the premiere. Content creators such as Roi Méndez and Lala Chus joined the campaign.
We first launched a search for Robot Emilios that had survived the test of time, inviting them and their owners to be part of the premiere. Content creators such as Roi Méndez and Lala Chus joined the campaign.
/ AGENCY
/ Tangoº
Branded Content
Once they had been found,
they were invited to the premiere in Madrid,
where they got to meet Millie Bobby Brown
and Chris Pratt and watch
the film before its official release.
they were invited to the premiere in Madrid,
where they got to meet Millie Bobby Brown
and Chris Pratt and watch
the film before its official release.